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Corebridge partners Anélia spreading the lingua franca of Integrated Communications

03 March 2006

Anélia and Corebridge have strengthened their partnership to improve customer relationship management by offering second-generation computer telephony integration that is described by its developers as "Integrated Communications".

“Corebridge and Anélia are introducing non-intrusive technology that bridges the gap between voice and data applications and improves the productivity of each knowledge worker by communicating the information from voice and data channels to a single, user-friendly interface,” explains Corebridge’s Sales Director in France, Benjamin Bessah. Corebridge offers intuitive and automated access to critical information systems and trade applications.

“By non-intrusive, we mean that our software doesn’t affect other systems in place, so there is zero risk for the end-user. By linking all the telephony and software components of an existing infrastructure, Corebridge optimises workflows across an enterprise, and brings value to all existing systems,” says Benjamin Bessah.

Corebridge unifies contact databases in a central unified directory, allowing the user to instantly search for any contact from any database in a single unified display. By integrating the Corebridge application suite to Microsoft Outlook or IBM Lotus Notes, any e-mail can be answered by a phone call, and any missed call can automatically generate a notification e-mail. Deployment is quick and easy, taking on average three to five days.
 
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