Application Integration

Corebridge Solution integrates with most corporate applications. For each incoming call, Corebridge Application Integration draws on corporate information to present the relevant customer record as the call arrives in real time and is used to launch the source applications.

Inherent to this are synchronisation agents that draw essential identification data from corporate information systems into the Corebridge solution. They enable synchronisation with almost any business applications and correlate data between those business applications and Corebridge Solution.

For example, if the company uses a CRM system to store customer data, Corebridge Solution can launch the application with the correct record displayed in real time. Multiple applications can be associated with different actions on the telephone such as “on ringing”, “on pick-up”, “on outgoing call” etc. This integration enables new work flows that can deliver significant efficiency and customer service gains. Similar business scenarios can be applied to an investment banker using real-time trading applications, in retail banking with an appointment booking system, and with practice managament applications used by law firms.

Users continue to use the applications they have already invested in; which reduces integration costs and minimises training needs. Application Integration is simple to implement and enables business practices and levels of efficiency that would be almost impossible to achieve without Corebridge solution.